There Is An Oral Care Crisis In America.
Tooth decay is the #1 chronic illness in underserved families, and 50% of low-income parents skip or delay their own dental care to get their kids the care they need. This is the “smile gap”.
Crest and Oral-B believe that everybody has the right to a healthy smile. That’s why we’re partnering with America’s ToothFairy through our #ClosingAmericasSmileGap program to help provide underserved families access to free dental care, basic oral health tools, and oral care education.
As 2026 unfolds, both organizations will share exciting opportunities for consumers and retailers to participate in Closing America’s Smile Gap, including ways to support product access and engage in community-based oral health initiatives.
is focused on:
Access
Improving access to dental care products & services
Education
Educating families on healthy oral health habits
Representation
Establishing scholarships for underserved dental students
WE BELIEVE EVERY FAMILY IN AMERICA DESERVES A HAPPY, HEALTHY SMILE. THAT’S WHY WE HAVE…
- Donated more than 2.5 million dental products to kids and families in need,
- Awarded over +$500,000 in scholarships to underserved dental students,
- Hosted over 30 dental screening events reaching thousands of families,
- Created free oral health education materials for students and educators.
We’re Providing Access to Dental Care
We’re partnering with a network of nonprofit dental clinics and community partners to improve access to oral health care, education and preventive services
We’re Educating
Families
Families
We’re providing educational materials to families about the importance of healthy oral care habits
We’re Establishing Dental Care Scholarships
We donate scholarships every year to minority dental students with the goal of bringing more diversity into the next generation of dental professionals.
Learn More >
Learn More >
TOGETHER, WE’RE CLOSING AMERICA’S SMILE
GAP
GAP
Amber’s Story
Amber did not have access to oral care during childhood. Her experience drove her to become a dental hygienist so that she could bring care to those who need it most. By partnering with Crest and Oral-B, she works to end oral health inequity for kids in America.
Spread the Word
Share your experience using
#ClosingAmericasSmileGap
#ClosingAmericasSmileGap
Your purchase of Crest and Oral-B products helps give to a smile in need.
And helps us continue to work with our oral care partners.
Since 2006, America’s ToothFairy has provided its network of nonprofit dental clinics and community partners with more than $27 million in donated resources, helping more than 16 million children and caregivers access oral health education and preventive services.
Since 2006, America’s ToothFairy has provided its network of nonprofit dental clinics and community partners with more than $27 million in donated resources, helping more than 16 million children and caregivers access oral health education and preventive services.
